- Actionscript
ActionScript is a scripting language based on ECMAScript. ActionScript is used primarily for the development of websites and software using the Adobe Flash Player platform (in the form of SWF files embedded into Web pages), but is also used in some database applications (such as Alpha Five). Originally developed by Macromedia, the language is now owned by Adobe (which acquired Macromedia in 2005), which continues its development.
- AdSense
AdSense is an advertisement serving program run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis.
- AdWords
AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes.
- Affiliate
Affiliate describes a company that partners with other companies for marketing purposes. On the Internet, an affiliate creates a link from its web site to an affiliate's site. The originating web site earns a commission on any sales made via those links. Affiliate marketing works best for mass appeal products. Amazon.com has thousands of affiliate sites to sell books. Affiliate relationships are also a common component of loyalty programs . For example, a supermarket frequent-buyer program might offer hotel discounts or fast-food meal upgrades.
- AJAX
Ajax (asynchronous JavaScript and XML), or AJAX, is a group of interrelated web development techniques used for creating interactive web applications or rich Internet applications. With Ajax, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page.
- API
An application programming interface (API) is a set of declarations of the functions (or procedures) that an operating system, library or service provides to support requests made by computer programs.
Language-dependent APIs are available only in a particular programming language. They utilize the syntax and elements of the programming language to make the API convenient to use in this particular context.
Language-independent APIs are written in a way that means they can be called from several programming languages. This is a desired feature for a service-style API which is not bound to a particular process or system and is available as a remote procedure call.
